Eloqua Webinar: Lead Optimization: What's the payback?

The Payback for Lead Generation Optimization

Thursday, September 28, 2006
11:00am PT/1:00PM CT/2:00pm ET
Duration: 60 minutes

Every company wrestles with the question of how to increase revenue and sales effectiveness. New research suggests that companies should focus on lead generation. Statistics show that organizations that have optimized lead generation have more sales reps meeting quotas, higher conversion and win rates.

Attend this Webinar to learn:

The value of investing in optimizing lead generation programs
Key sales performance metrics of companies who are excelling at this aspect of sales and marketing
Why these improvements are occurring and the impact this can have on your company’s performance

You will also find out how one company has developed a closed loop demand generation process that yielded a 200% increase in sales opportunities in six months and will discuss how lead generation optimizers drive dramatic improvements in sales effectiveness, win rates and sales cycle acceleration.

Have your questions answered in a live Q&A session with our presenters.

Featured Speakers:

Jim Dickie, Managing Partner, CSO Insights

Debbie Qaqish, Vice President Marketing, Knowlagent

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